YETI M Series Coolers

The YETI M Series Coolers were a revolutionary new way to think about how users interact with coolers. The original Hopper products used a waterproof zipper which was the industry standard but difficult for some users to operate. Building on the success of the SideKick Dry, I redesigned the successful MagShield technology on a larger scale using larger magnets and sealing surface. The design process for these products was complicated balancing the technical details with an intuitive user experience. I oversaw the complete design and development of these products from sketch concept to CAD, techpack creation and in-factory development.